Trade News > Trucking Logistics > LTL Shipping > New Name, New Era?

New Name, New Era?

William B. Cassidy, Senior Editor | Feb 6, 2012 5:00AM GMT
The Journal of Commerce Magazine - News Story

Deciding it is what it hauls, YRC Worldwide is rebranding its largest less-than-truckload operating subsidiary YRC as YRC Freight. The name change is more than cosmetic. It’s part of a relentless drive by new management to restart a company that narrowly avoided bankruptcy and is about half the size it


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